WordPress is a popular platform for creating online stores because it offers flexibility, scalability, and customization. One of the best ways to create an online store on WordPress is to use eCommerce themes. eCommerce themes are designed specifically for online stores and offer a range of features to help you sell products online.
In this blog post, we’ll be taking a look at the top 10 free WordPress eCommerce themes, along with their unique features.
Why Do You Need an eCommerce Theme?
An eCommerce theme is a specialized WordPress theme designed specifically for online stores. It provides a range of features and functionalities that make it easier to showcase your products and sell them online. Here are a few reasons why you need an eCommerce theme for your online store:
- Professional Design: An eCommerce theme comes with a professional and visually appealing design that can help create a great first impression on your potential customers. It’s designed to be optimized for sales and conversion, making it easier to showcase your products in a visually appealing manner.
- Customization Options: An eCommerce theme provides a range of customization options, such as changing the color scheme, layout, and fonts, allowing you to create a unique and personalized online store that aligns with your brand.
- eCommerce-Specific Features: An eCommerce theme comes with a range of features that are specifically designed for online stores, such as a shopping cart, product pages, checkout page, and more. These features make it easier to manage and sell your products online.
- User Experience: An eCommerce theme is designed to provide a seamless user experience for your customers. It makes it easier for your customers to navigate your store, find products, and make a purchase.
- SEO Optimization: An eCommerce theme is optimized for search engines, which makes it easier for your store to rank higher in search engine results pages. This can help drive more traffic to your store and increase sales.
Top 10 Free WordPress eCommerce Themes
- Astra
Astra is a popular WordPress theme that offers a wide range of customization options for your online store. It’s lightweight, SEO-friendly, and comes with pre-designed templates that make it easy to create a professional-looking online store. Astra is also compatible with popular page builders like Elementor and Beaver Builder, making it easy to create custom layouts and designs.

- Storefront
Storefront is an official WooCommerce free WordPress eCommerce themes that offers a range of features for online stores. It’s lightweight, fast, and offers a range of customization options, including color schemes and layout options. Storefront is also optimized for SEO, making it easy to rank your store in search engine results pages.
- Neve
Neve is a fast, lightweight, and customizable WordPress theme that’s ideal for online stores. It’s compatible with popular page builders like Elementor and Beaver Builder and comes with pre-designed templates that make it easy to create a professional-looking online store. Neve is also optimized for SEO, making it easy to rank your store in search engine results pages.

- Zillah
Zillah is a modern and stylish WordPress theme that’s ideal for fashion and lifestyle stores. It comes with a range of pre-designed templates, including a full-width homepage, making it easy to create a unique and professional-looking store. Zillah is also optimized for SEO, making it easy to rank your store in search engine results pages.
- Hestia
Hestia is a popular WordPress theme that offers a range of customization options for online stores. It comes with pre-designed templates, including a full-width homepage, making it easy to create a professional-looking store. Hestia is also compatible with popular page builders like Elementor and Beaver Builder, making it easy to create custom layouts and designs.
- Shapely
Shapely is a sleek and modern WordPress theme that’s ideal for online stores. It comes with a range of pre-designed templates, including a full-width homepage and a portfolio page, making it easy to create a unique and professional-looking store. Shapely is also optimized for SEO, making it easy to rank your store in search engine results pages.
- OceanWP
OceanWP is a lightweight and customizable WordPress theme that’s ideal for online stores. It comes with a range of pre-designed templates, including a full-width homepage, making it easy to create a professional-looking store. OceanWP is also optimized for SEO, making it easy to rank your store in search engine results pages.

- Sydney
Sydney is a modern and customizable WordPress theme that’s ideal for online stores. It comes with a range of pre-designed templates, including a full-width homepage, making it easy to create a professional-looking store. Sydney is also optimized for SEO, making it easy to rank your store in search engine results pages.
- Ashe
Ashe is a clean and minimalist WordPress theme that’s ideal for online stores. It comes with a range of pre-designed templates, including a full-width homepage, making it easy to create a professional-looking store. Ashe is also optimized for SEO, making it easy to rank your store in search engine results pages.
- Airi
Airi is a modern and customizable WordPress theme that’s ideal for online stores. It comes with a range of pre-designed templates, including a full-width homepage, making it easy to create a professional-looking store. Airi is also compatible with popular page builders like Elementor and Beaver Builder, making it easy to create custom layouts and designs.
Each of these 10 free WordPress eCommerce themes offers unique features that make them ideal for different types of online stores. Whether you’re selling fashion and lifestyle products, or you’re running a general online store, there’s a theme on this list that will suit your needs.
When choosing an eCommerce theme for your WordPress site, it’s important to consider factors such as design, customization options, SEO optimization, and compatibility with popular page builders. With any of these 10 themes, you’ll have everything you need to create a professional-looking online store that’s optimized for search engines and easy to use for your customers.